In other news... I quote the Straits Times:
Lim Swee Say: Every sector ought to find a way
so that more of you will become like the Lady Gaga of your
respective sectors,' he said in encouraging companies to strive to
deliver a level of experience that will draw strong support and
emotional attachment from customers.
Seriously, what is with the gahmen and Lady Gaga? 
I think the way to improve the service sector is proper training
AND to start paying service staff a decent wage. But hey, what do I
know? 